Morgan Wack

I am a Postdoctoral Scholar in the University of Zurich's Department of Communication & Media Research (IKMZ). My research is focused on understanding how digital technologies are used to influence the public. This includes research into novel forms of political persuasion, such as disinformation and LLM-generated propaganda, as well as work developing interventions to mitigate their impact. My work draws on mixed and computational methods, including algorithmic auditing, machine learning–assisted classification, large-n text analysis, and survey and field experiments, with research projects spanning the United States, Europe, and sub-Saharan Africa.

Previously, I was a Research Assistant Professor at Clemson University's Media Forensics Hub. I received my PhD from the University of Washington. I am the consulting scientist for the International Panel on the Information Environment (IPIE)'s Indexing Panel, an affiliate of the Center for Information, Technology, and Public Life (CITAP), and a member of both the Coalition for Independent Technology Research (CITR) and DSI Digital Publics communities.

Recent Publications/Preprints


Wack, M. and Prochaska, S. (2026). Making Sense of AI-Generated Disinformation: How Audience Interpretations Influence the Impact of Deepfakes in Kenya. Social Media + Society, 12(3). Read →
Pipal, C. and Wack, M. and Profos, A.A. and Vogel, E.-M. and Wittstock, N. and Mpadanes, M. (2026). When Does Self-Correction Work for LLMs in Content Analysis? The Role of External Structure and Task Complexity. Computational Communication Research, 8(2), 1--35. Read →
Esser, F. and Solis, J.A. and Chan, M. and van Aelst, P. and Madrid-Morales, D. and Bosch, T. and Botan, M. and Humprecht, E. and Labarre, J. and Santini, R.M. and Schulz, A. and Seim, B. and Wack, M. and Howard, P.N. and Valenzuela, S. (2026). Resilience and Vulnerability to Misinformation and Disinformation in Political Information Environments: A Comparative Review of Ten Indexes. IPIE Technical Paper. Read →
Jalbert, M. and Wack, M. (2026). Intuitions about content moderation are misaligned with effective practices for reducing conspiracy beliefs. Communications Psychology. Read →
Wack, M. and Allan, J. and Boatwright, B. and Cranmer, G. (2026). Assessing How Fact-Checks Influence Accuracy and Consensus Judgments: Evidence From the Olympics. Risk Analysis, 46(7). Read →

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